ARS always wins with Trulli
- Thursday, May 2004th 24
-
There is also a little bit of Sanremo in Jarno Trulli's triumph in Montecarlo. Indeed, for many years - since Jarno was with Prost, with Jordan, and then with Renault - all merchandise articles for this pilot from Abruzzo has been produced by ARS di Floriano Ottaviani. Trulli's growing success has been followed up by ARS, with its professional skills, creativity and, above all, speed and integrity: these are qualities that are not to be taken for granted in the magic world of Formula One. But they are much appreciated by Trulli and by his wise manager, Lucio Cavuto. During the week-end race in Montecarlo, ARS gave yet another demonstration of its skills, by organizing a meeting with pilots at FNAC for all Formula One buffs - apart from Trulli, who was very much applauded, also Fisichella, Massa, Bruni and Pantano attended the meeting - as well as by releasing a limited edition of T-shirts dedicated to Jarno's pole position (a few thousands were printed overnight, and sold out the following Sunday morning). Also all the items sold on line at www.merchandisingf1.com with links to all official pilot web sites are selling like hot cakes. In much demand among official Trulli's merchandise items, were bandanas and sweat bands, newly released products for this season, which on Sunday were worn by the entire Formula One paddock. "We are really satisfied - commented Floriano Ottaviani – Jarno's success is a great satisfaction for us and fares well for the future". Actually, the victory of this pilot from Pescara could help promote merchandising in Italy.
back -